Tuesday, December 24, 2019

The United States A Country Of Equal Opportunity

The United States is often seen by many as a country of equal opportunity. A place where social classes do not exist. Unfortunately, thoughts such as these are wrong because the US is far from being the only country to escape this exception. When observed closely there are signs that each person manifests that distinctively show what social class they belong to. Although money is the most common marker of class, education along with health related topics such as heart disease and eating habits are strong inicators of class. Throughout time one of the most obvious class markers has been education and it still remains so. People who belong to the higher classes view education as a higher priority and have more access to the best school in the country. When stuck in lower classes people must attend schools where books, computers, and education are not found at the same level. An article in the Atantic Times mentions that â€Å" Kids who belong to lower social classes fell behind c hildren in the upper classes by about a year or so.† Today, that gap is close to four years.† For those in the upper class their kids are placed in an abundance of classes from an early age such as foreign language, art, and many sports. Children who are in lower classes have no way of getting a head start when compared to children in higher classes Sarah Garland also mentions how â€Å" When children have plenty of time to build social skills and bigger vocabularies in short term reduce their chances ofShow MoreRelatedBrown V. Board Of Education1294 Words   |  6 Pagesare cases in which their is so much controversy in the case that it needs to be handled by the Supreme Court of the United States or SCOTUS. Brown v. The Board of Education is a very intrical part of our United States history. This Supreme Court case desegregated public schools in the United States in 1954. The case involved saying no to African American children equal rights to state public schools du e to the laws requiring racial segregation. Oliver Brown, an African American, had an eight year oldRead MoreEquality And The American Dream1068 Words   |  5 Pagesthe official document that claimed that their new name the United States of America and they would succeed from unfair British control. The Declaration of Independence was famous for demanding that everyone should have the right to life, liberty, and the pursuit of happiness. Fast forward 187 years, Martin Luther King gave his monumental â€Å"I Have A Dream† speech in 1963 about his displeasure in the nation’s ability to protect equal opportunity for its citizens. The American Dream has always been basedRead MoreThe American Dream866 Words   |  4 Pagesnot only citizens of the United States strive to attain, but an ideal that immigrants and citizens of other countries come to America in search for. Many people, including immigrants associate the American dream with success and good opportunities such as having a well-paying job, owning a home, doing better in life than parents, as well as upward social mobility. The American dream, being a national ethos of the United States, is supposed to represent equal opportunity for everyone, regardless ofRead MoreRepresentation Of The United States960 Words   |  4 Pagesin the legislature. Equality is defined as the state of being equal. especially in regards to a person’s status, their rights as citizens, and the opportunities given to them. In American society, every citizen is supposed to be given equal rights and opportunities by the politicians they chose to represent them in the country’s government. 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As of recently, the awareness of gender inequality in the workplace has increased. With the fight for equal pay and equal respect, society is already making strides towards the equality of women. With that being said, one aspect of gender inequality that seems to be widely unspoken about is the one present in families and households. Like I said before, genderRead MoreVoting throught the History of the United States: Not Living Up to the Founding Fathers ´ Ideals1118 Words   |  5 Pagesperfection is out of reach why even try. The American government was founded on the basis of equality, rights, liberty, opportunity, and democracy. These vision influences our actions and decision. There are sometimes when the government did not allow people to have equal rights and the freedom. The nation increased opportunity and equality to Americans perhaps not all though. United States have not lived up to the founding fathers’ ideals. Voting first limited to those who had land; then those whoRead MoreEqual Outcomes vs. Equal Opportunities Essay978 Words   |  4 PagesEqual Outcomes vs. Equal Opportunities Description: If you take all the change out of your pocket and look at the tail side of each coin you will find written in Latin the motto of the United States of America; e pluribus Unum. It states : out of many, one. This statement suggests that there are many different cultures that comprise our country, and all these cultures are as one. The United States political system has enacted numerous policies in order to ensure the equality promisedRead More What It Means to be an American Essay720 Words   |  3 Pagesbeen, and at times its not. It is hard for the United States to be correct all the time because they have been unwilling designated as the â€Å"World Police†. Throughout history there have been examples politically, economically, and socially, where being an American is rewarding and times where it is embarrassing. To be an American means progress. We evolved from a world ruled by white men to a world of equal opportunity. Politically the United States has had its ups and downs. The Watergate scandalRead MoreWhat It Means T Be an American Essay756 Words   |  4 Pagesbeen, and at times its not. It is hard for the United States to be correct all the time because they have been unwilling designated as the World Police. Throughout history there have been examples politically, economically, and socially, where being an American is rewarding and times where it is embarrassing. To be an American means progress. We evolved from a world ruled by white men to a world of equal opportunity. Politically the United States has had its ups and downs. The Watergate scandal

Monday, December 16, 2019

Memory Essay Free Essays

Autobiographic memories are known to be frequently inaccurate. In fact, when a person recalls the past, the images of real events are intermingled with events that either never occurred or are distorted so severely that there is little opportunity to recognize the true happenings in them. This occurs because of the operation of certain principles of memory that render exact memories difficult and almost unrealistic. We will write a custom essay sample on Memory Essay or any similar topic only for you Order Now These principles include schemas and mechanisms of interference explaining why memories can often be inaccurate and misleading. Schemas Schemas directly affect human perception of the outer world, other people. They are even more significant in the conceptualization of what one is and what one believes oneself to be. A person operating on a schema has a distinct perception of one’s own self that fits into a framework pre-specified in the schema. This framework includes a variety of attributes directly related to the life of an individual. An elderly woman could see her life as one of a devoted Christian. In such a case, she can be willing to shove away the memories that do not demonstrate such a trend in her life. Thus, she may be willing to repress memories of youthful fun that do not fit into her current beliefs and attitudes so that she could feel more comfortable about her past. This can occur not because of intended self-deception, but because of the stated schema that operates at the subconscious level. A man whose schema is that of a courageous hero will live the life based on this schema. In this case, he will tend to repress memories of his childhood episodes in which he acted as a coward or a villain, in his own current perception. Such incidents will not fit into his schema and thus are repressed as conflicting. The schema in this way governs not only what occurs in the present, but also memories of the past. Interference Interference is another powerful influence on the mechanisms of memory that makes remembrance of the past often inaccurate. It occurs because a human mind cannot store infinite amounts of information. When new information comes in, it may interfere with the older layers. Interference falls into two types: proactive interference and retroactive interference. The first kind occurs when â€Å"an older memory interferes with remembering a newer memory† (Borree, 2002). This is especially relevant to the successive study of several foreign languages when the knowledge of the previously studied language can interfere with the knowledge of the current one. Retroactive interference, in contrast, occurs when â€Å"newer memories interfere with older ones† (Borree, 2002). The latter type is more relevant to the exploration of autobiographic memory inaccuracy. When the current information conflicts with older layers, it can take precedence over them. A person who has achieved high socioeconomic status in the present may inaccurately believe that his past was also more glorious than it really was. A common occurrence is to see the harsh treatment from parents as intolerable abuse when one is consistently told, for instance, in a therapy course, that he or she was the victim of abuse. Evidence shows that â€Å"some of the people who remembered terrible things like being abused as children were discovered to have created these memories under pressure from their therapists† (Borree, 2002). When people in society are continuously being told about abuse in families, they tend to see their past in the same light, inventing instances of abuse even where they were not present. This represents a case of interference where the past interferes with the present. Repression Repression is a term that was introduced by Sigmund Freud, the psychologist who invented the psychoanalysis theory. According to him, memories can be repressed if they are too painful or disagreeable to people. Humans tend to â€Å"push painful memories out of our awareness and into a deep, dark place called â€Å"the unconscious mind† (Borree, 2002). This mechanism, too, can explain how memories are stored in places from which they are never retrieved. This distorts the real picture of the past events. Manipulation Many people with susceptible psyche can fall prey to conscious manipulation that leads to the change in their memories post factum. A skilful person using hypnosis can put them in this state. Manipulation can be used in a less conspicuous manner – through the use of specific language, for instance. The lawyer in court who uses the word â€Å"tragedy† to describe the misfortunes of the victim will force the victim to believe that he or she has indeed been through a terrible tragedy. Conclusion Distortions of events in autobiographic memory can arise for a number of reasons. Schemas, interference, repression and manipulation are just a few mechanisms that can affect human memories. In each case, the result is the distorted perception of the past reality which is influenced by the current cognitive state of the individual. Reference Boeree, C.G. (2002). Memory. Retrieved August 2, 2006, from http://www.ship.edu/~cgboeree/memory.html                      How to cite Memory Essay, Essay examples

Saturday, December 7, 2019

Tourism Economics and Airline Product †MyAssignmenthelp.com

Question: Discuss about the Tourism Economics and Airline Product. Answer: Introduction: In many cases and instances, it becomes vital for a company to determine how much of a product or commodity would be available in the market at a specific time. As a marketing strategy, companies can choose to make their product available to only a few customers. Scarcity marketing is essentially using the fear of shortage to sell more. In terms of providing ideas about the market stock of a particular item, scarcity marketing is a very important tool (Koch and Benlian 2015). Market research has established the fact that customers attach more value to items that are short in quantity in terms of availability in the market. Two broad methods form the basis of this marketing tool: An item is short in supply and after it runs out, it will not be available anymore. The item in question is available only in that period of time and shall not be in supply in the future again (Kwon et al. 2016). The marketing tool is forged upon the basic premise of the idea that people want more the things that are difficult to obtain. A very popular and common example of scarcity marketing is selling of an item through an invitation-only event: making an item exclusive. This involves making the potential customers of any particular commodity understand that there is a shortage in supply of the same and there is only limited time to act upon it (Spanjol et al. 2015). The aim of this technique is to create a sense of urgency using aggressive call to action methods and making the people scared that the item will not e acquired by them if they do not act fast and buy the product. It is not clear when has this technique been first used by marketing companies or organisations, but it is sure that it has been used for many years. Disney Vault is one of the most popular and commonly referenced instances of this marketing strategy which started in the 1980s. In a brilliant marketing scheme, Disney Studios Home Entertainment started to issue their films as limited editions and urged the consumers to buy them before they were forever kept in the Disney Vault. The fact that these films were all limited edition and would not be available several years before it would be released again made the customers want to act fast as soon as a video was released. Apple is yet another company that uses this technique very cleverly. Promoting items as exclusive, bringing out services and privileges that entail a time bound availability clause to them is an effective way to sell products, despite them being priced at a level that may often be higher than the market price of the products that are similar in nature. There are several advantages of using scarcity marketing as the driving tool to boost the sales of any product, the primary advantage being able to position the products and services as a commodity. This single aspect helps to throttle the perceived value of the product to go higher, as well as establishing the fear of the limited availability (Koch and Benlian 2015). Scarcity of the product that is being sold also helps to retain the customers attention around the product through creating an interesting background for the product. Scarcity marketing can help to create a cult following of an item, which at times sees people keeping track on the availability of the product in the future and buying it again when it is. Scarcity marketing tactic is used heavily by online retail companies that always prompt the customers to buy things quickly by saying that the stock availability of the product is either depleted or diminishing rapidly and cannot be found again anytime soon (Koch and Ben lian 2015). There are many ways of effectively using and implementing the scarcity marketing tactics. Limited-number tactics: People value those items that have recently become less available in the market over a product that is abundant and can be readily purchased any time they wanted to (Spanjol et al. 2015). Online retail shops often also tell the customers about how many people are currently viewing the product, which makes the fear of them buying the product to be set in even more and the customers buy the item even faster, depending upon their needs. Out of stock: Many products are marketed as being available in a particular size or design, while any other form of the product is rendered as out of stock. This is an useful way to boost sales. Limited time tactics Holiday special sales on products One of kind specials: One of the most used forms of scarcity tactics and often the most useful one. All of these strategies are used by different industries for different products, which all have different levels of effectiveness for them. This is fairly easy idea to comprehend: all forms of communication and messages are linked together. At a very core level of the idea, lies the objective of linking every form of promoting tool together so that they are working together in harmony and that in turn ensures the most effective marketing for any product. Integrated marketing is a strategy and a tools that is much more than a popular and catchy slogan for a company or a product or nice looking logo; it is based, rather on the simple idea that the marketing whole is much greater than any of its fragmented parts (Kitchen and Burgmann 2015). Through successfully unifying every form of promoting skills and marketing tactics across all channels, an integrated marketing campaign can present a consistent and cohesive message to the customers that help to boost the brand image and increase market reputations of a company or a commodity. This helps immensely in terms of improving the effectiveness of the marketing the teams and their abilities to communicate and deliver a message about the product or service, as well as the overall name of the brand in the industry. Since the term first being coined by the American Association of Advertising Agencies, integrated marketing has undergone rapid changes since 1989. The term was once defined by traditional and mainstream media channels as direct mail and broadcast. Modern technological advancements and other new forms of tactics are still redefining the marketing strategies and this entails that the integrated marketing systems and strategies are still evolving and encompassing new aspects and ideas every day under its broad umbrella term (Andrews and Shimp 2017). This has resulted in consumers being exposed to media and information regarding products all the time and being connected to the people almost every possible second. Sales are helped like never before and marketing tactics have developed a number of new methods which were previously unimagined of even by the most prolific of the marketing giants and geniuses. IMC explicitly and exclusively focuses on the customers: the single biggest advantage of the system and often its biggest source of reliability. Furthermore, it is both cost-effective and efficient for brands and organisations alike. Using the IMC ensures that all forms of marketing and communication pieces are properly connected and ushers in the power of each of these attributes to guarantee that the customers of a brand receive consistent, powerful and relevant messages (Kitchen and Burgmann 2015). Being constantly notified about the brand and its products is a greatly beneficial thing and helps the customers to be updated about the new developments and products, which is very helpful when making a new purchase decision. The effectiveness of the IMC goes beyond the simple communication tools and other levels integration like horizontal, vertical, internal and external are incorporated in it to strengthen the IMC to an even greater extent. These are elaborated below. Horizontal integration happens across every area including the marketing mix and business functions. The production, finance, communication and distribution of every product should work together and must be aware of the fact that their actions send meaningful message to the customers. Different departments like direct mail, sales and advertising can help each other by adopting data integration and this requires for a marketing information system that collects and distributes relevant data throughout every department of the organization. The term vertical integration refers to the idea that the objectives of marketing and communications must support the objectives of the higher level corporate structure of the company and must be aligned with the corporate missions. Internal integration, for any organization, means marketing within the organization: keeping the staff aware, motivated and informed regarding any new developments, advertisements of the company that is going to be launched into the market, as well as the new corporate identities and new service standards. The staff should also be informed by the management about any new branches, acquisitions, partnerships and so on. External integration requires the organisations external partners like the advertising and public relations agencies to work together closely and successfully deliver a solution that is cohesive and seamless and has a clear and definitive message. IMC helps to forge the entire communications of the company around the customers and helps them to go through the different stages of the buying procedures that can often be very tricky and not clear by the layman who is using the services for the first time. It also increases profits by increasing and optimising the effectiveness (Camilleri 2018). In a world that is always on the move, a clear, consistent and consolidated message helps to deliver the facts and information to the consumers amidst all the thousands of advertisements that the consumers are bombarded with every day. References Koch, O.F. and Benlian, A., 2015. Promotional tactics for online viral marketing campaigns: how scarcity and personalization affect seed stage referrals.Journal of Interactive Marketing,32, pp.37-52. Kwon, W.S., Byun, S.E., Katz, J., Deshpande, G. and Forsythe, S., 2016. Scarcity Effects on Consumers' Affective, Cognitive, and Conative Responses: Moderating Role of Shopping Orientation. Spanjol, J., Tam, L., Qualls, W.J. and Bohlmann, J.D., 2015. Enacting change in strategic marketing decisions: the role of regulatory focus in teams. InMarketing in Transition: Scarcity, Globalism, Sustainability(pp. 37-37). Springer, Cham. Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Camilleri, M.A., 2018. Integrated Marketing Communications. InTravel Marketing, Tourism Economics and the Airline Product(pp. 85-103). Springer, Cham. Kitchen, P.J. and Burgmann, I., 2015. Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), pp.34-39.